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Industry News

2016-07-26

Clinton, Trump Seem to Disagree on Need for Local Ads

With the Democratic National Convention underway in Philadelphia, political action committees supporting Democratic nominee Hillary Clinton are lining up their media budgets for the remainder of the campaign. Super PACs are sending a surge of political ad dollars into key markets in swing states; they`ve already booked $8.267 million in ads for radio and local TV in the Orlando-Daytona Beach-Melbourne, FL market - the No. 1 market for groups supporting Clinton, according to tracking by the Ad Age Data Center and Kantar Media`s Campaign Media Analysis Group (CMAG) for ads booked for Aug. 4 to Election Day.

While Ad Age did not offer a similar analysis of spending by groups supporting Republican nominee Donald Trump, it would be unlikely that the figure would even come close to pro-Clinton spending, as Trump has not attracted nearly as much support from Super PACs.

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